Tag Archives: crafting

Right off the top, this is not the book you expect. This is no a paint-by-number, 15 steps to being a better communicator, lightweight feel-good-about-your-limitations book for snowflakes. This is a book that expects you to learn and remember the keys to memory. This is a deep book, but clear in its ability to guide you through an area of learning that far too few have mastered. It is an honest representation of the author’s voice, a voice that I’ve personally enjoyed listening to a number of conventions. In short, if you’re ready for the next step in making your business communications something that your audience remembers and acts upon, it’s here. Continue reading →