Monthly Archives: September 2014

Did I say there was confusion…?

Posted on September 22, 2014 by ricbret

New prank to get people to destroy their own brand new iPhones is apparently working, reinforcing my prior column about how marketing needs to better explain what wireless charging is really all about. Continue reading →

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Considering the Blue Pill…

Posted on September 19, 2014 by ricbret

Sure, and there’s stuff you can do with digital that you could never do with physical media. I travel with hundreds of books in my backpack. I can choose what movie I want to watch on the plane. Mix tape from 100’s of albums when and where I want? Sure, I’m future boy!

It’s all upside, right? What could be wrong? But about this time in any SyFy movie, you know the foreboding music is about to rise and everything you’ve been enjoying is about to turn on you. Continue reading →

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Wireless… Not Really.

Posted on September 6, 2014 by ricbret

Looking at the otherwise seductive Moto 360, I’m struck by the beauty of the watch and the confusion it represents. Its charger is labeled “wireless” which is mismanaged marketing of what is more correctly known as inductive charging.  Inductive charging means … Continue reading →

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